Branding

Protecting Your Branding in the Changing Economy

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy I was listening to a business channel the other day when one of the pundits made the comment that “a paid mortgage is now the new BMW.”  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding [...]

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How to Damage Your Brand and Kill Your Business without Trying

Auto-DMs.  They’re driving people on Twitter over the edge.  I’ve had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person.  And although I’ve tackled that question  in my Spamming the Twitterverse article, I’ll offer a brief summary here because it’s important to the gist of that blog. Communicating via computer – even when [...]

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Artwork shown on various pages courtesy of Alexandre Arrechea.