Branding

The Kazlow Method for High Achievers

Listen to this illuminating Sharkpreneur episode with Dr. Fern Kazlow about the Kazlow Method for high achievers. Here are some of the beneficial topics covered on this week’s show: How joining psychology and marketing helps businesses reach peak performance. How high achievers use obstacles and challenges to their advantage. How peak performers act in a way that gets them to a certain point but then they stop. Why people try to make something [...]

2024-03-26T11:10:48-05:00Categories: Branding, Coaching, Podcast|Comments Off on The Kazlow Method for High Achievers

Protecting Your Branding in the Changing Economy

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy I was listening to a business channel the other day when one of the pundits made the comment that “a paid mortgage is now the new BMW.”  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding [...]

2023-03-13T14:09:16-05:00Categories: Branding|Comments Off on Protecting Your Branding in the Changing Economy

How to Damage Your Brand and Kill Your Business without Trying

Auto-DMs.  They’re driving people on Twitter over the edge.  I’ve had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person.  And although I’ve tackled that question  in my Spamming the Twitterverse article, I’ll offer a brief summary here because it’s important to the gist of that blog. Communicating via computer – even when [...]

2023-03-13T14:09:17-05:00Categories: Branding, Social Media|Comments Off on How to Damage Your Brand and Kill Your Business without Trying
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